Sunday, September 4, 2011

Belly Flops

I love this concept. Jelly Belly's - the Jelly Bean we all know and love is packaging their slightly imperfect jelly beans as Belly Flops.

Whoever thought that up is a genius. I will never buy a bag another bag of perfect beans again. We need to embrace the imperfect. The slightly off shape, the stuck together, the over sized, the undersized, the odd beans of the world. The same goes with people.

Life is full of surprises, why would we want our jelly beans uniform. Now that I've seen the character of the irregulars, they are distinctly more appealing.

Try them, you'll like them.

sign me - celebrating the flops of the world, now pass me the beans please....



No comments: